Every book below has been studied by Alexis herself and resides in her own personal library. Divided into four categories: Foreclosure Investing, Sales Skills, Personal Development and Reference Materials, Alexis highly recommends you read every one of these books in the order listed below. Start building your own personal library for success with these books by these highly successful Real Estate Investors, Businesspeople, Salespeople, and Personal Development Coaches.
Take Your Foreclosure-Investing Skills to the NEXT LEVEL! The waves of foreclosures sweeping the nation have created near-unprecedented investment opportunities today. Savvy investors who truly recognize what’s happening, understand local and national real estate markets, and know how to react accordingly can come away big financial and personal winners. This book can help make that happen for you. It’s the natural next step toward your investment success following the hugely successful first ForeclosureS.com Guide -- The ForeclosureS.com Guide to Making Huge Profits Investing in Pre-Foreclosures Without Selling Your Soul. More Here.
Instead of entering the business of buying foreclosures with the goal of making quick money at any cost, McGee advocates that success is all about helping others first. Foremost is to make a difference in others’ lives, and your own financial gain will follow–so much gain, in fact, that you’ll be amazed by your own success. Every chapter will include real-life stories and experiences—positive as well as negative—from Alexis and many of her students. There also will be a Takeaway at the end of each chapter that summarizes key points. A must read for anyone considering foreclosure investing. More Here.
Integrity Selling for the 21st Century Ron Willingham
The Integrity Selling® program reminds us there is more to sales than being customer-focused. It’s going the extra mile to solve needs, not fill wants. It’s making the conscious decision to do things right for people because it’s the right thing to do. Now, more than ever, those who believe in ethics, trust, honesty, responsibility, and integrity succeed. Those who don’t, do not.
Soft Selling in a Hard World Jerry Vass
Talk about “Soft Selling”... in his introduction he wrote "This is a perfect book for the bathroom." Soon you will realize that this book purely about a selling philosophy that is extremely practical. Myths, many of them, are debunked. The development of skills, not mere motivation, is the crux of this book. He discusses the various means of soft-probing, using supporting statements, and ultimately assuming the close with an oblique technical question. Every objection falls into one of 7 categories which are handled differently.
Start with NO...The Negotiating Tools that the Pros Don't Want You to Know Jim Camp
I just finished Jim Camp's "Start with No." His system teaches you how to control what you can control in a negotiation. When you do so, you can and will succeed (understanding that success sometimes means walking away with a polite good-bye). He emphasizes the importance of this underlying attitude, his method combines related steps like defining a mission, understanding the adversary, assessing fiscal and emotional investments, preparing an agenda, and tracking behavior. All great stuff a Must Read.
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
Brian Tracy is one of the top professional speakers and sales trainers in the world today. His “Psychology of Selling” is the best-selling sales training program in history. Now available in expanded and updated book format for the first time. Salespeople will learn -- the inner game of selling, how to eliminate the fear of rejection, how to build unshakeable self-confidence.
Zig Ziglar's Secrets of Closing the Sale Zig Ziglar
Secrets of Closing the Sale is on of the first books I ever read on Selling and I have never forgotten it. What still stands out after all of these years is Zig's placing a huge importance on questions. In fact the book contains thousands of questions in its narration and you sort of pick up the habit naturally by example by just reading it. Zig is also a friend to the customer by disseminating these effective but ethical selling techniques.
The Greatest Salesman in the World Og Mandino
Mandino's clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience. A parable set in the time just prior to Christianity The Greatest Salesman in the World weaves mythology with spirituality into a much needed message of inspiration in this culture of self-promotion. Mandino believes that to be a good salesperson, you must believe in yourself and the work you are doing. It is a simple but profound spiritual philosophy about how to succeed in the world's marketplace, easily understood and easy to take to heart.
Trump: The Art of the Deal Donald J. Trump
The Art of the Deal is Trumps, 1989 is his first of his series. This book is really the only one worth reading. Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view.
How to Master the Art of Listing & Selling Real Estate Tom Hopkins
Listing and Selling Real Estate, whether you are new to the business or are a seasoned pro, this book will give you all the techniques, strategies, scripts, ideas and more to build a great and lasting real estate business. Probably the best feature about this book is that Mr. Hopkins doesn't just tell you what to do, he tells you EXACTLY how to go about doing it -- step by step, including the exact language to use. (My only issue with the book is that, even though it was written in 1991, it is a bit dated. But this is a minor point at best.)
The Secret has been passed throughout the ages, traveling through centuries... This is The Secret to everything - the secret to unlimited joy, health, money, relationships, love, youth: everything you have ever wanted. All the resources you will ever need to understand and live The Secret. The world's leading scientists, authors, and philosophers will reveal The Secret that utterly transformed the lives of every person who ever knew it... Plato, Newton, Carnegie, Beethoven, Shakespeare, Einstein.
Think and Grow Rich Napoleon Hill
The original writing of “The Secret”… in every chapter of Think and Grow Rich, mention has been made of the money-making secret which has made fortunes for hundreds of exceedingly wealthy men whom I have carefully analyzed over a long period of years. The secret was brought to my attention by Andrew Carnegie, more than half a century ago, Napoleon Hill 1928.
The 7 Habits of Highly Effective People Stephen R. Covey
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Changewas a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.
The Treasury of Quotes Jim Rohn
I have been a Jim Rohn fan for over 10 years. His “Treasury of Quotes” motivation and practical wisdom keeps me headed in the right direction. Jim is known as the most uniquely inspiring business speaker today. A philosopher, motivational counselor and successful trainer, Jim knows how to reveal contemporary success secrets in a way that is both accessible and practical. With a deep understanding of the business world gleaned from years of experience as a salesman, business owner and chairman of the board.
The Power of Positive Thinking Norman Vincent Peale
The Power of Positive Thinking has helped millions of men and women to achieve fulfillment in their lives. In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. Norman Vincent Peale is the bestselling author of forty-six books. One of the most influential clergymen of his time, Dr. Peale's legacy continues today through the Peale Center for Christian Living, the Outreach Division of Guideposts.
How to Win Friends & Influence People Dale Carnegie
How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people."
Loopholes of the Rich: How the Rich Legally Make More Money and Pay Less Tax Diane Kennedy
Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy guide, you wont need an accountant to find quick and easy ways to pay less. And theres nothing unethical about these tax loopholes. In fact, the government wants you to take advantage of them! These tax-reducing tactics and strategies can give you the freedom to save for your familys future or for your own financial independence. Plus, youll find a handy checklist of more than 300 business deductions, real-life tax strategy examples, useful sample forms, explanations of IRS codes and rules, and much more.
Real Estate Loopholes: Secrets of Successful Real Estate Investing Diane Kennedy
A large percentage of the rich in America today make their wealth (or keep it) through real estate. In Other Peoples Money, self-made real estate mogul Dolf De Roos reveals why investing in property is so astoundingly simple and lucrative, as well as insider secrets for getting intoand aheadin this high-profit business.
Investing in Real Estate With Lease Options and "Subject-To" Deals Wendy Patton
This book shows novice investors how author Wendy Patton and thousands of other Americans—including well-known real estate developers and business moguls—use lease options and subject-to deals to control valuable property without necessarily owning it. The cost of purchasing an option or subject-to deal is a fraction of what it costs to buy a home. That's why these kinds of deals are typically found in every serious investor's portfolio. Sharing the secrets and strategies investors use to profit from low- and no-money-down deals, Patton gives investors all the information they need to succeed.
Making Hard Cash in a Soft Real Estate Market Wendy Patton
If you're willing to look outside your local market, you'll discover emerging markets that are booming. And there are also smart investing strategies that work especially well in slowing markets. You can do it! You just need the new rules and wise tactics you'll find in this practical, profitable guide.
California Real Estate Law: 5th Edition William Pivar and Robert Bruss
I used California Real Estate Law while I studied real estate law in college, to pass my real estate exam, and to use anytime I had a need during my time as a commercial real estate agent. This book is one of my top ranked "must haves" for any real estate investor. It quickly answers those legal questions that constantly come up. Plus, it helps me ask better questions to my attorney, when I do need his advise. It's paid for itself 1000 times over.
Realty Bluebook Edition 33 Robert De Heer
Realty Bluebook is one of the finest ever in real estate and it is indeed the most bang for one's "buck”. It’s incredible in an overall sense when you figure the many areas of real estate finance and techniques and I suppose "tactics" that this monster of a book addresses. I say "monster" because this is and was a huge undertaking for any author. Huge undertaking and exceptional value.
The Complete Guide to Real Estate Finance for Investment Properties:
How to Analyze Any Single-Family, Multifamily, or Commercial Property Steve Berges
The Complete Guide to Real Estate Finance for Investment Propertiescovers every aspect of financial analysis as it applies to real estate. Written with novice investors in mind, it covers such topics as the three traditional valuation methodologies used to determine value; understanding finance concepts such as ROR and ROI; and cash flow analysis as it applies to income producing properties.
